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About us

ABOUT US

Shaping our beauty future

In a world where beauty meets sustainability, our community is dedicated to creating stunning artificial jewellery and cosmetics that empower individuals while being kind to the planet.


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Discover New Styles

Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.

Start with the customer – understand their beauty desires and fulfill them.


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Transforming beauty standards is achievable.
We’re leading the way.

Meet our artisans

Passionate experts fueling our growth

Tony Fred

Chief Operating Officer

Founder and creative director, Tony is passionate about blending artistry with sustainability, leading the charge in product development and customer engagement.

Emma Lee

Chief Executive Officer

Emma thrives on creativity. With her extensive background in fashion and beauty, Emma has been instrumental in shaping our brand's vision. She is a true innovator.

Aline Turner

Chief Product Officer

Aline is a passionate leader in the beauty industry who inspires her team and nurtures creativity among her colleagues.

Iris Joe

Chief Creative Officer

Jane, with her extensive experience in the beauty industry, helps us understand market trends and drives innovation. She is dedicated to elevating our brand and ensuring customer satisfaction.